ISO Packaging Standards for Commercial Success

FOR IMMEDIATE RELEASE

“From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up  costs for production and compliance,” according to Anders Linde, Chairman, ISO Technical Committee for Packaging & Environment.

A speaker at the marcus evans EuroPack Summit 2011 taking place in Cannes, France, 4 – 6 July, Linde discusses how organisations will benefit from having a global, harmonised approach to dealing with the environmental and sustainability aspects of packaging.

Why are international standards for measuring the environmental impact of packing essential?

Anders Linde: We have witnessed many initiatives across the world, by retailers, policy makers and consultant companies, all trying to develop metrics for packaging. If this is done in an uncoordinated way, there is a risk of ending up with multiple approaches that benefit specific stakeholders and confusing consumers. This is why ISO standards for a global, harmonised way of dealing with the environmental and sustainability aspects of packaging are being developed.

We also recognise that there is a risk of national initiatives hindering the free movement of goods. The ISO standards have two very clear objectives: to create a common language, a reference point for packaging design and recovery to benefit sustainability discussions and to prevent the risk of introducing trade barriers created by unharmonised packaging regulations.

How can these standards be used for commercial advantage?

Anders Linde: From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up production costs.

It is also beneficial for packaging directors, who are part of the packaging chain, to demonstrate to retailers that they follow the ISO standards, produce and source materials in a sustainable way.

Most of the ISO standards will be an improvement or modification of guidelines that already exist. Although their application will be optional, there will be great value to a Chinese company wanting to sell packaging in Europe to follow them.

How will the ISO standards encourage innovation in packaging?

Anders Linde: These metrics are a good instrument for driving innovation in packaging, as the industry will have to come up with new ways of minimising packaging waste whilst keeping product performance levels at their maximum.

What best practices would you recommend?

Anders Linde: Make sure that the packaging of the product fits its purpose. Otherwise, you will lose the value of the product. If this is combined with packaging that is recoverable, it will be the best strategy for a sustainable future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 4 – 6 July 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

Van Genechten Packaging: Packaging a Product for Success

Lorenzo Delorenzi of Van Genechten Packaging, a sponsor company at the upcoming marcus evans EuroPack Summit 2011, on innovative and competitive packaging. Interview with: Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging

FOR IMMEDIATE RELEASE

“Packaging is the key for unlocking the communication between a brand and a consumer,” says Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging. With most decisions being made at the point of sale, attractive and innovative packaging is essential for grabbing the attention of consumers today. From a packaging design and manufacturing company attending the marcus evans EuroPack Summit 2011, in Cannes, France, 4 – 6 July, Delorenzi exchanges his ideas on product packaging for success.

How do you stay competitive and innovative in your field?

Lorenzo Delorenzi: With increases in the cost of raw materials and transportation, we have had to be very innovative and competitive. We have state-of-the-art innovation centres and are the single highest investor in research and development in our field of folded carbon boxes. We are innovative in terms of packaging shapes and solutions, use of material and in how we enhance the attractiveness of our customers’ brands and products, their usage and effectiveness.

What should packaging executives take into account when building a brand or brand experience?

Lorenzo Delorenzi: Most purchasing decisions are made at the point of sale, therefore packaging is becoming a key vehicle for branding. For an attractive, innovative, original way of presenting products, the visual, tactile and emotional aspects must be considered. This is an area where cardboard packaging can have a strong impact. Cardboard is easily printable and new technologies for interactive communication and special effects can be applied easily. 

What are some of the upcoming opportunities in packaging?

Lorenzo Delorenzi: There are many innovative solutions being developed to influence the experience between the brand, product and consumer. One example is augmented reality, where placing a logo on the box in front of a webcam can provide the consumer with useful data, access to videos, games and recipes. This technology is available and large brand owners see a lot of potential in it.

RFID technology will be the next generation of packaging, as integrating hardware into packaging is more complex.

What best practices would you recommend?

Lorenzo Delorenzi: Sustainability is becoming a very important motivator. Consumers want the brands they use to reflect the responsibility they take on sustainability.

Differentiation is also key. Increasing numbers of packagers are moving to advanced printing and special effects technologies, to differentiate their products on the shelf. Current technologies are progressing very fast, allowing a step forward in how packaging adds value to a product.

Do you have a final piece of advice?

Lorenzo Delorenzi: Dare to be innovative. Think outside the box in terms of packaging and embrace new technologies as quickly as possible. Consumers are ready for it. Social networking is playing a growing role in their daily environment, and can facilitate the connection between consumer and product. Social media is a reality that every brand owner has to take into account and be proactive with. Having innovative packaging will be paramount in the future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 4 – 6 July 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Van Genechten Packaging

Van Genechten Packaging is a group, comprising of 10 folding cartons factories in 7 countries, which serves the European consumer goods industry with cardboard boxes, microflute packaging and packaging systems.

Other activities of the Group are Automation and Extrusion, which offer customised solutions for packaging machines and a broad range of barrier laminations both for the open market as well as for the Group.

www.vangenechten.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

Van Genechten Packaging: Packaging a Product for Success

Lorenzo Delorenzi of Van Genechten Packaging, a sponsor company at the upcoming marcus evans EuroPack Summit 2011, on innovative and competitive packaging. Interview with: Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging

FOR IMMEDIATE RELEASE

“Packaging is the key for unlocking the communication between a brand and a consumer,” says Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging. With most decisions being made at the point of sale, attractive and innovative packaging is essential for grabbing the attention of consumers today. From a packaging design and manufacturing company attending the marcus evans EuroPack Summit 2011, in Cannes, France, 4 – 6 July, Delorenzi exchanges his ideas on product packaging for success.

How do you stay competitive and innovative in your field?

Lorenzo Delorenzi: With increases in the cost of raw materials and transportation, we have had to be very innovative and competitive. We have state-of-the-art innovation centres and are the single highest investor in research and development in our field of folded carbon boxes. We are innovative in terms of packaging shapes and solutions, use of material and in how we enhance the attractiveness of our customers’ brands and products, their usage and effectiveness.

What should packaging executives take into account when building a brand or brand experience?

Lorenzo Delorenzi: Most purchasing decisions are made at the point of sale, therefore packaging is becoming a key vehicle for branding. For an attractive, innovative, original way of presenting products, the visual, tactile and emotional aspects must be considered. This is an area where cardboard packaging can have a strong impact. Cardboard is easily printable and new technologies for interactive communication and special effects can be applied easily. 

What are some of the upcoming opportunities in packaging?

Lorenzo Delorenzi: There are many innovative solutions being developed to influence the experience between the brand, product and consumer. One example is augmented reality, where placing a logo on the box in front of a webcam can provide the consumer with useful data, access to videos, games and recipes. This technology is available and large brand owners see a lot of potential in it.

RFID technology will be the next generation of packaging, as integrating hardware into packaging is more complex.

What best practices would you recommend?

Lorenzo Delorenzi: Sustainability is becoming a very important motivator. Consumers want the brands they use to reflect the responsibility they take on sustainability.

Differentiation is also key. Increasing numbers of packagers are moving to advanced printing and special effects technologies, to differentiate their products on the shelf. Current technologies are progressing very fast, allowing a step forward in how packaging adds value to a product.

Do you have a final piece of advice?

Lorenzo Delorenzi: Dare to be innovative. Think outside the box in terms of packaging and embrace new technologies as quickly as possible. Consumers are ready for it. Social networking is playing a growing role in their daily environment, and can facilitate the connection between consumer and product. Social media is a reality that every brand owner has to take into account and be proactive with. Having innovative packaging will be paramount in the future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 4 – 6 July 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Van Genechten Packaging

Van Genechten Packaging is a group, comprising of 10 folding cartons factories in 7 countries, which serves the European consumer goods industry with cardboard boxes, microflute packaging and packaging systems.

Other activities of the Group are Automation and Extrusion, which offer customised solutions for packaging machines and a broad range of barrier laminations both for the open market as well as for the Group.

www.vangenechten.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

ISO Packaging Standards for Commercial Success

FOR IMMEDIATE RELEASE

“From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up  costs for production and compliance,” according to Anders Linde, Chairman, ISO Technical Committee for Packaging & Environment.

A speaker at the marcus evans EuroPack Summit 2011 taking place in Cannes, France, 4 – 6 July, Linde discusses how organisations will benefit from having a global, harmonised approach to dealing with the environmental and sustainability aspects of packaging.

Why are international standards for measuring the environmental impact of packing essential?

Anders Linde: We have witnessed many initiatives across the world, by retailers, policy makers and consultant companies, all trying to develop metrics for packaging. If this is done in an uncoordinated way, there is a risk of ending up with multiple approaches that benefit specific stakeholders and confusing consumers. This is why ISO standards for a global, harmonised way of dealing with the environmental and sustainability aspects of packaging are being developed.

We also recognise that there is a risk of national initiatives hindering the free movement of goods. The ISO standards have two very clear objectives: to create a common language, a reference point for packaging design and recovery to benefit sustainability discussions and to prevent the risk of introducing trade barriers created by unharmonised packaging regulations.

How can these standards be used for commercial advantage?

Anders Linde: From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up production costs.

It is also beneficial for packaging directors, who are part of the packaging chain, to demonstrate to retailers that they follow the ISO standards, produce and source materials in a sustainable way.

Most of the ISO standards will be an improvement or modification of guidelines that already exist. Although their application will be optional, there will be great value to a Chinese company wanting to sell packaging in Europe to follow them.

How will the ISO standards encourage innovation in packaging?

Anders Linde: These metrics are a good instrument for driving innovation in packaging, as the industry will have to come up with new ways of minimising packaging waste whilst keeping product performance levels at their maximum.

What best practices would you recommend?

Anders Linde: Make sure that the packaging of the product fits its purpose. Otherwise, you will lose the value of the product. If this is combined with packaging that is recoverable, it will be the best strategy for a sustainable future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 4 – 6 July 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

Constellation Wines US: Packaging in the Age of Design

Las Vegas, NV, March 11, 2011 – FOR IMMEDIATE RELEASE

The age of design is here, says Glenn May, Director of Packaging Technology, Constellation Wines US. The level of competition has grown, and food and beverage manufacturers have to embrace packaging as a key ingredient to a product’s success. A speaker at the marcus evans Food & Beverage Packaging and Innovation Summit 2011 in Las Vegas, Nevada, May 23-25, Glenn May pinpoints what consumers are looking for and discusses packaging in the new age of design.

Consumers are more conscious of prices nowadays. What is the key to packaging success in such an environment?

Glenn May: I believe it is all about value proposition. Consumers are not only looking at price but the value of products. This can mean the product price, design or how innovative it is. These are all meaningful to the consumer to one degree or another. In this economic environment where costs are higher, manufacturers can offset price with forward-thinking designs, use of innovative materials or unique components in the package. If they focus only on being the lowest cost provider of the product, it is not always going to result in them wining the sale.

The age of design is here. Consumers are no longer willing to sacrifice the packaging component of a product. Manufacturers who do not embrace that component will be doing a disservice to the product. Consumers are savvier and the level of competition has grown, thus manufacturers need some leverage to differentiate their products.

How do you inspire customers or touch them on an emotional level? What role does packaging play in influencing their behaviour?

Glenn May: Cost is an important element in capturing or appealing to consumers, but convenience is often an overlooked area. We have all struggled with products that are over packaged and I think that readily translates to consumers who are busy or have ergonomic challenges. Consumers are realizing that products do not necessarily have to be packaged as in the past.

The packaging of our wine, which is simply a 100 per cent recyclable tray that bottles fit snugly into with no partitions or excess packaging, has been very well received. There is also no packaging that people need to remove and dispose of at home. This may be a simple example, but one that makes a lot of sense. These are all part of the value chain of a product. We are trying to provide a little more value to the consumer and in this case that value means less is more.

What emerging technologies in food and beverage packaging are worth looking at?

Glenn May: There are some good tools for monitoring efficiency on the manufacturing and production line. Sometimes we focus on the materials utilized, but energy usage and loss of material can be a very substantial driver of cost and loss of margin.

Extending the shelf life of products is another key area. Wine manufacturers can use higher barrier films, bag-in-box packaging and different cork materials which can extend the shelf life of wine.

Any final thoughts?

Glenn May: We are starting to come out of a tough economic situation and it is easy to stay stuck in the mentality of that era. It is also very easy to continue to look into our industry for new packaging ideas and solutions, but some of the best ideas are the ones we have borrowed from other industries.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Food & Beverage Packaging and Innovation Summit 2011

This unique forum will take place at the Red Rock Casino Resort & Spa, Las Vegas, Nevada, May 23-25, 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on sustainable packaging, the costs and benefits of innovative design and ensuring product functionality.

For more information please send an email to info@marcusevanscy.com or visit the event website

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

The Business Case for Greener Food & Beverage Packaging

Rita Schenck, a speaker at the marcus evans Food & Beverage Packaging & Design Summit 2011, discusses the business case for greener packaging. Interview with: Rita Schenck, Executive Director, Institute for Environmental Research and Education

Paying attention to the environment pays dividends, says Rita Schenck, Executive Director, Institute for Environmental Research and Education. A greener approach to food and beverage packaging may require some initial investment, but that is the case when improving any process.

A speaker at the marcus evans Food & Beverage Packaging & Design Summit 2011, taking place in Las Vegas, Nevada, May 23-25, Schenck discusses the costs and benefits of going green, and what the industry can do to prepare.

What are the costs vs. benefits of green packaging?

Rita Schenck: Executives are under pressure to improve the environmental impacts of the packaging of their products. But what may initially appear to be a burden could actually benefit their bottom line. In product design there are many business advantages to taking the green approach. The cost of packaging and shipping goes down when the package gets smaller. That makes sense, but there are less direct benefits as well. For instance, the cost of shipping can be reduced as a decrease in package size means you can ship more products than before. There is also a marketing opportunity for corporations who make these types of changes to improve their environmental profile, to say they are green and that they care about the environment with proof of their actions.

Being green can pay off in other not so obvious ways. Using only as much material as needed not only makes sense, it conserves limited resources. But there are actually big opportunities that are important for food and beverage producers like the opportunity not to waste the contents of their products. When we look at the life cycle impact of a package versus its contents, the packaging is often only 10 per cent of the total environmental impact of the product. Smart packaging can preserve the product and extend its life cycle, thereby decreasing its environmental impact while increasing its shelf life.

What else should packaging and design executives consider?

Rita Schenck: People are reducing packaging by using less material but also by thinking about packaging as a whole. For example, by making sure the case fills up the pallet or designing milk packaging which utilizes the space in the container and case. It is all about efficiency in the use of space and materials. There are always little things that can be done to improve packaging.

How will the global drive for greener packaging affect food and beverage manufacturers? How could the industry prepare for the changes ahead?

Rita Schenck: One of the most interesting trends right now is the global drive towards environmental declarations — think of this like a nutrition label for the environment; they are based on a product’s life cycle assessment and carbon, landing and water footprint. France is requiring all consumer goods to have this label. This will have a massive impact across the economy because the EU and US Federal Government are looking very closely at the French experiment and gearing up to do the same.

Executives need to be thinking about this from two points of views. Firstly, they need to know the environmental impact of their packaging in order to disclose the right information. Secondly they need to redesign the packaging of their products in order to present that information.

The French are working with parties around the world to ensure that these requirements do not create trade barriers. The industry needs to play a role in making sure that these initiatives can be met and that labelling requirements are harmonized across the world.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Food & Beverage Packaging & Design Summit 2011

This unique forum will take place at the Red Rock Casino Resort & Spa, Las Vegas, Nevada, May 23-25, 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on sustainable packaging, the costs and benefits of innovative design and ensuring product functionality.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.fbpackagingsummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com 

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com