marcusevans-food-beverage

EuroPack Summit 2012

Tue, 30 Nov 1999 00:00:00 +0000

Delivering Durable Packaging Whilst Driving Down Costs

Chandan Khanna from Ajanta Packaging, a sponsor company at the marcus evans EuroPack Summit 2012, on creating durable packaging designs that appeal to customers.

Interview with: Chandan Khanna, Managing Director, Ajanta Packaging

FOR IMMEDIATE RELEASE

“Growth is currently low in leading European brands due to the maturity of the market,” says Chandan Khanna, Managing Director, Ajanta Packaging. Packaging directors must create cheaper, more attractive and durable products in order to remain sustainable, he adds.

From a sponsor company at the marcus evans EuroPack Summit 2012, taking place in Cannes, France, 17 – 18 September, Khanna discusses packaging design and cost reduction.

How can a brand’s value be strengthened through its packaging?

When customers walk into a store, they usually purchase the products that seem the most attractive to them. Packaging translates into product value and can induce customers to try new products if they offer value for their money.

Growth is currently low in leading European brands due to the maturity of the market. Brand owners must provide brighter and more appealing packages, which add value to their products.

How can packaging directors ensure packaging durability?

There must be quality control checks at every stage of the packaging process, including with raw materials, cross-checking with spec sheets, print quality monitoring and ensuring extra safe and effective packing, in order to guarantee product and packaging durability.

When focusing on environmentally friendly packaging, it is essential to work on new materials with a Polypropylene liner, rather than Glassine. This waste is recyclable as opposed to the earlier silicone liners which were not.

What budget maximisation strategies would you recommend?

Packaging directors can cut down costs by concentrating on equipment that require minimum labour involvement, with a high degree of automation to reduce wastages and labour costs.

With the introduction of lower grammages of substrate and environmentally friendly liners, organisations can ensure lower wastage and better productivity, resulting in a greener environment and cost savings for both the organisation and its customers.

Costs are driven down by excellent planning of material and jobs. Packaging factories should never run at more than 80 per cent of their capacity; one piece of equipment should always be kept available for high profitability jobs and delivery delays.

How can they make sure to evolve with market needs?

Packaging directors can anticipate market needs by visiting different markets and studying consumer behaviours at stores. Equipment choice needs to be based on what a machine offers, such as complex labelling and maximum automation, however with shorter production lines, it is crucial to have low wastage.

In today’s environment, time to market and response time is getting shorter and shorter. However, with the current technology choices available for offset and flexography, organisations can choose to deliver shorter times at a more reasonable cost.

Contact: Stacey Melvin, Journalist, marcus evans, Summits Division

Tel: + 357 22 849 400
Email: press@marcusevanscy.com

marcus evans group – food/beverage sector portal

About the EuroPack Summit 2012

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 17 – 18 September 2012. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on innovative packaging, injecting value into projects, reducing time to market and maximising sustainability.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

About Ajanta Packaging

Ajanta Packaging, a leading packaging solution provider offers high quality labels from its 3 plants, 2 in India and 1 in the UAE. Ajanta possesses locational advantage coupled with fusion of almost all print and finishing technologies like offset, screen, flexo, letterpress, hotfoil, cold foil, print on foil and embossing. Ajanta serves across all sectors and is the preferred supplier to leading multinationals in the world.

www.ajantapackaging.in

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

EuroPack Summit 2012

Tue, 30 Nov 1999 00:00:00 +0000

Brand Packaging & Design: Keeping Up with Evolving Market Needs

Wim Demeestere from DS-N, a sponsor company at the marcus evans EuroPack Summit 2012, on creating feasible packaging that sells in today’s economy.

Interview with: Wim Demeestere, Chief Executive Officer, DS-N

FOR IMMEDIATE RELEASE

Packaging directors have found that the more attractive the package design and shape, the more consumers will be happy to pay for it, says Wim Demeestere, Chief Executive Officer, DS-N. However, regardless of the product shape or look, the packaging development process must be managed well in order to reduce costs and time to market, he adds.

From a sponsor company at the marcus evans EuroPack Summit 2012, Demeestere discusses budget maximisation, evolving market needs, and reducing time to market.

When manufacturing products worldwide, how can consistency in colour and quality be achieved?

In order to build brand equity and value, marketing is being challenged to ensure that branded packaging looks identical, no matter where it is being sold. Linked to complexity in packaging development and the graphical and visual looks, it has become multifaceted to manage this efficiently.

Therefore, it is essential to work via a centralised solution. Artwork focuses on placing the right elements on the right place and creating the different line extensions, however we must assess the print feasibility related to the different suppliers involved. Via a detailed technical alignment, in which a process called fingerprinting is performed, packaging directors can provide fully print-ready-data to the printer and packaging supplier wherever in the world, according to his specifications. By doing this, the entire development process remains consistent while costs are minimised and time to market is reduced.

How can packaging directors anticipate evolving market needs?

The market is a never ending evolution of change, driven by different aspects such as brands competing private labels, re-designs, new products, changes in legislation such as the upcoming FIC (Food Information to Consumers) and changes in new pack types. The challenge and expectation of market needs for packaging directors today is often related to managing change within their own organisations.

In such a shifting climate, the real need of anticipation is related to how quick companies can react to new trends, hence minimising developing time and time to market.

What budget maximisation strategies would you recommend?

The actual packaging development process is not that complex; it is the amount of people involved and their interaction in the process that make it complex, as they all have different disciplines and focuses within the company that need to be fulfilled. For example, marketing wants to have the product on the shelf tomorrow, while legal argues that they need three months to get approval on names and claims and packaging development wants to be sure that the pack will work on the packing lines.

There is an essential need for workflow systems to manage and link all disciplines together. The interaction of those working in the packaging development process must be improved to keep a strong focus on getting it right the first time, and with as little effort as possible. Some of the biggest fast-moving consumer goods have understood this and have seen ROIs up to 600 per cent year on year.

To keep costs down and anticipate consumer needs, all operations must be practicable and reasonable. Packaging executives need to place more focus on centralisation. They are still not working with systems to manage their workflow, which means that there is a lack of communication and people are missing out on opportunities.

Contact: Stacey Melvin, Journalist, marcus evans, Summits Division

Tel: + 357 22 849 400
Email: press@marcusevanscy.com

About the EuroPack Summit 2012

Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on innovative packaging, injecting value into projects, reducing time to market and maximising sustainability.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the Summit is a closed business event and the number of participants strictly limited.

About DS-N

DS-N (De Schutter’Neroc) is a leading Graphics Service Provider or Print Management Agency enabling companies to enhance brands worldwide via printed and electronic media in an efficient and effective manner. Dealing with the marketing communication and packaging process and all its digital spin-off activities, has been our core business and expertise since 1944. DSN offers solutions for complex global marketing and packaging requirements, based on the concept of centralised production handling.

www.ds-n.com

About marcus evans Summits

Marcus Evans Complaints

admin — Thu, 26 May 2011 12:58:11 +0000

Marcus Evans is a company which specialize in the development and research of strategic events for senior business executives. It has an international network of 63 offices. The Marcus Evans company produce and manage around a 1000 events every year. These events focus on issues in telecommunications, technology, transportation, health, human resources, business improvement, capital markets and corporate finance. The Marcus Evans company provides its clients with business knowledge and information, allowing them to sustain a competitive advantage, providing a positive contribution to their success.

Effective Handling Of Complaints
The Marcus Evans company take complaints from their customers very seriously. It has defined procedures for handling complaints expeditiously and effectively. Marcus Evans always appreciates constructive criticism no matter what the source, and uses customer feedback to make related improvements to the company. The conference division of Marcus Evans has focused on a number of events dealing with the most effective strategies and practices for addressing complaints. The annual conference is in the first week of February.

Key Points Of A Complaints Conference
The conference division of Marcus Evans have focused on a number of events dealing with the most effective strategies and practices for addressing complaints. The key topics at the conference in February 2009 consisted of creating awareness for recognizing customer complaints, adjusting organizational vision, increasing customer retention and loyalty through customer complaint processes and adapting, developing services and products from the feedback made. The second annual marcus evans complaints conference also spoke about tapping the sources of alternative communication channels, and a personalized approach to customer complaints.

Focus Of The Second Marcus Evans Complaints Conference
The second conference perceived customer complaints as a wonderful opportunity to deliver on the customer experience and build loyalty, advocacy as well as customer retention by handling the complaints of customers efficiently and in a satisfactory manner. The conference stated that the management of customer complaints not only guaranteed the much sought after ROIs, but also provided a good opportunity for growth. According to Marcus Evans, customer feedback helps to develop innovative products, services and marketing strategies.

Participants At The Conference
The second annual marcus evans complaints conference was attended by directors, managers, board members and heads of departments such as customer service, marketing and sales, production management and quality management.

Marcus Evans is a company which considers the complaints made by its customers to be a valuable asset for its growth. It regards customer feedback as an effective way of gaining customer loyalty. You can check out the website http://www.marcusevans.com/marcus-evans-complaints.asp for details about the services offered.

If you are facing any problems you can contact The Marcus Evans company for further details. Marcus Evans Rip Off Division work towards stopping the effort of hackers and other evil forces who cause huge losses to the business community every year. Marcus Evans Scam Division protects you against any possibilities of internet scams which cost your business money.

EuroPack Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

ISO Packaging Standards for Commercial Success

Anders Linde, a speaker at the marcus evans EuroPack Summit 2011, on how harmonised packaging standards impact commercial success.

Interview with: Anders Linde, Chairman, ISO Technical Committee for Packaging & Environment

FOR IMMEDIATE RELEASE

“From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up costs for production and compliance,” according to Anders Linde, Chairman, ISO Technical Committee for Packaging & Environment.

A speaker at the marcus evans EuroPack Summit 2011 taking place in Cannes, France, 4 – 6 July, Linde discusses how organisations will benefit from having a global, harmonised approach to dealing with the environmental and sustainability aspects of packaging.

Why are international standards for measuring the environmental impact of packing essential?

Anders Linde: We have witnessed many initiatives across the world, by retailers, policy makers and consultant companies, all trying to develop metrics for packaging. If this is done in an uncoordinated way, there is a risk of ending up with multiple approaches that benefit specific stakeholders and confusing consumers. This is why ISO standards for a global, harmonised way of dealing with the environmental and sustainability aspects of packaging are being developed.

We also recognise that there is a risk of national initiatives hindering the free movement of goods. The ISO standards have two very clear objectives: to create a common language, a reference point for packaging design and recovery to benefit sustainability discussions and to prevent the risk of introducing trade barriers created by unharmonised packaging regulations.

How can these standards be used for commercial advantage?

Anders Linde: From a commercial point of view, harmonised packaging standards are important. Many companies are international or trade in more than one market. Having different product packaging standards to follow for each country would drive up production costs.

It is also beneficial for packaging directors, who are part of the packaging chain, to demonstrate to retailers that they follow the ISO standards, produce and source materials in a sustainable way.

Most of the ISO standards will be an improvement or modification of guidelines that already exist. Although their application will be optional, there will be great value to a Chinese company wanting to sell packaging in Europe to follow them.

How will the ISO standards encourage innovation in packaging?

Anders Linde: These metrics are a good instrument for driving innovation in packaging, as the industry will have to come up with new ways of minimising packaging waste whilst keeping product performance levels at their maximum.

What best practices would you recommend?

Anders Linde: Make sure that the packaging of the product fits its purpose. Otherwise, you will lose the value of the product. If this is combined with packaging that is recoverable, it will be the best strategy for a sustainable future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

This unique forum will take place at the Majestic Barrière Hotel, Cannes, France, 4 – 6 July 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on reinventing the innovation model, engineering consumer experiences, real world solutions for packaging sustainability and efficiency in the entire value chain.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

EuroPack Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

Van Genechten Packaging: Packaging a Product for Success

Lorenzo Delorenzi of Van Genechten Packaging, a sponsor company at the upcoming marcus evans EuroPack Summit 2011, on innovative and competitive packaging.

Interview with: Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging

FOR IMMEDIATE RELEASE

“Packaging is the key for unlocking the communication between a brand and a consumer,” says Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging. With most decisions being made at the point of sale, attractive and innovative packaging is essential for grabbing the attention of consumers today. From a packaging design and manufacturing company attending the marcus evans EuroPack Summit 2011, in Cannes, France, 4 – 6 July, Delorenzi exchanges his ideas on product packaging for success.

How do you stay competitive and innovative in your field?

Lorenzo Delorenzi: With increases in the cost of raw materials and transportation, we have had to be very innovative and competitive. We have state-of-the-art innovation centres and are the single highest investor in research and development in our field of folded carbon boxes. We are innovative in terms of packaging shapes and solutions, use of material and in how we enhance the attractiveness of our customers’ brands and products, their usage and effectiveness.

What should packaging executives take into account when building a brand or brand experience?

Lorenzo Delorenzi: Most purchasing decisions are made at the point of sale, therefore packaging is becoming a key vehicle for branding. For an attractive, innovative, original way of presenting products, the visual, tactile and emotional aspects must be considered. This is an area where cardboard packaging can have a strong impact. Cardboard is easily printable and new technologies for interactive communication and special effects can be applied easily.

What are some of the upcoming opportunities in packaging?

Lorenzo Delorenzi: There are many innovative solutions being developed to influence the experience between the brand, product and consumer. One example is augmented reality, where placing a logo on the box in front of a webcam can provide the consumer with useful data, access to videos, games and recipes. This technology is available and large brand owners see a lot of potential in it.

RFID technology will be the next generation of packaging, as integrating hardware into packaging is more complex.

What best practices would you recommend?

Lorenzo Delorenzi: Sustainability is becoming a very important motivator. Consumers want the brands they use to reflect the responsibility they take on sustainability.

Differentiation is also key. Increasing numbers of packagers are moving to advanced printing and special effects technologies, to differentiate their products on the shelf. Current technologies are progressing very fast, allowing a step forward in how packaging adds value to a product.

Do you have a final piece of advice?

Lorenzo Delorenzi: Dare to be innovative. Think outside the box in terms of packaging and embrace new technologies as quickly as possible. Consumers are ready for it. Social networking is playing a growing role in their daily environment, and can facilitate the connection between consumer and product. Social media is a reality that every brand owner has to take into account and be proactive with. Having innovative packaging will be paramount in the future.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Van Genechten Packaging

Van Genechten Packaging is a group, comprising of 10 folding cartons factories in 7 countries, which serves the European consumer goods industry with cardboard boxes, microflute packaging and packaging systems.

Other activities of the Group are Automation and Extrusion, which offer customised solutions for packaging machines and a broad range of barrier laminations both for the open market as well as for the Group.

www.vangenechten.com

About marcus evans Summits

EuroPack Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

Van Genechten Packaging: Packaging a Product for Success

Lorenzo Delorenzi of Van Genechten Packaging, a sponsor company at the upcoming marcus evans EuroPack Summit 2011, on innovative and competitive packaging.

Interview with: Lorenzo Delorenzi, Chief Executive Officer, Van Genechten Packaging

FOR IMMEDIATE RELEASE

How do you stay competitive and innovative in your field?

What should packaging executives take into account when building a brand or brand experience?

What are some of the upcoming opportunities in packaging?

RFID technology will be the next generation of packaging, as integrating hardware into packaging is more complex.

What best practices would you recommend?

Lorenzo Delorenzi: Sustainability is becoming a very important motivator. Consumers want the brands they use to reflect the responsibility they take on sustainability.

Do you have a final piece of advice?

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Van Genechten Packaging

www.vangenechten.com

About marcus evans Summits

EuroPack Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

ISO Packaging Standards for Commercial Success

Anders Linde, a speaker at the marcus evans EuroPack Summit 2011, on how harmonised packaging standards impact commercial success.

Interview with: Anders Linde, Chairman, ISO Technical Committee for Packaging & Environment

FOR IMMEDIATE RELEASE

Why are international standards for measuring the environmental impact of packing essential?

How can these standards be used for commercial advantage?

It is also beneficial for packaging directors, who are part of the packaging chain, to demonstrate to retailers that they follow the ISO standards, produce and source materials in a sustainable way.

How will the ISO standards encourage innovation in packaging?

What best practices would you recommend?

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the EuroPack Summit 2011

For more information please send an email to info@marcusevanscy.com or visit the event website at www.europacksummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

Food & Beverage Packaging and Innovation Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

Constellation Wines US: Packaging in the Age of Design

Glenn May, a speaker at the marcus evans Food & Beverage Packaging and Innovation Summit 2011, shares his ideas on food and beverage packaging in the new era.

Interview with: Glenn May, Director of Packaging Technology, Constellation Wines US

Las Vegas, NV, March 11, 2011 – FOR IMMEDIATE RELEASE

The age of design is here, says Glenn May, Director of Packaging Technology, Constellation Wines US. The level of competition has grown, and food and beverage manufacturers have to embrace packaging as a key ingredient to a product’s success. A speaker at the marcus evans Food & Beverage Packaging and Innovation Summit 2011 in Las Vegas, Nevada, May 23-25, Glenn May pinpoints what consumers are looking for and discusses packaging in the new age of design.

Consumers are more conscious of prices nowadays. What is the key to packaging success in such an environment?

Glenn May: I believe it is all about value proposition. Consumers are not only looking at price but the value of products. This can mean the product price, design or how innovative it is. These are all meaningful to the consumer to one degree or another. In this economic environment where costs are higher, manufacturers can offset price with forward-thinking designs, use of innovative materials or unique components in the package. If they focus only on being the lowest cost provider of the product, it is not always going to result in them wining the sale.

The age of design is here. Consumers are no longer willing to sacrifice the packaging component of a product. Manufacturers who do not embrace that component will be doing a disservice to the product. Consumers are savvier and the level of competition has grown, thus manufacturers need some leverage to differentiate their products.

How do you inspire customers or touch them on an emotional level? What role does packaging play in influencing their behaviour?

Glenn May: Cost is an important element in capturing or appealing to consumers, but convenience is often an overlooked area. We have all struggled with products that are over packaged and I think that readily translates to consumers who are busy or have ergonomic challenges. Consumers are realizing that products do not necessarily have to be packaged as in the past.

The packaging of our wine, which is simply a 100 per cent recyclable tray that bottles fit snugly into with no partitions or excess packaging, has been very well received. There is also no packaging that people need to remove and dispose of at home. This may be a simple example, but one that makes a lot of sense. These are all part of the value chain of a product. We are trying to provide a little more value to the consumer and in this case that value means less is more.

What emerging technologies in food and beverage packaging are worth looking at?

Glenn May: There are some good tools for monitoring efficiency on the manufacturing and production line. Sometimes we focus on the materials utilized, but energy usage and loss of material can be a very substantial driver of cost and loss of margin.

Extending the shelf life of products is another key area. Wine manufacturers can use higher barrier films, bag-in-box packaging and different cork materials which can extend the shelf life of wine.

Any final thoughts?

Glenn May: We are starting to come out of a tough economic situation and it is easy to stay stuck in the mentality of that era. It is also very easy to continue to look into our industry for new packaging ideas and solutions, but some of the best ideas are the ones we have borrowed from other industries.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Food & Beverage Packaging and Innovation Summit 2011

This unique forum will take place at the Red Rock Casino Resort & Spa, Las Vegas, Nevada, May 23-25, 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on sustainable packaging, the costs and benefits of innovative design and ensuring product functionality.

For more information please send an email to info@marcusevanscy.com or visit the event website

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com

Marcus Evans Complaints

admin — Fri, 18 Mar 2011 14:45:50 +0000

Marcus Evans Complaints sees complaints from customers as extremely important. We have some great procedures for dealing with them well. We always appreciate it when people let us know what we’re doing wrong, as it gives us the chance to fix it in the future and improve our business practices.

We also organise and run a range of events for people who want to focus on the best ways to deal with complaints.

Many see customer complaints as completely negative for a business, when in reality, if managed well, they can be a valuable asset for a company. Customer complaint management is a great chance to improve customer experience and build loyalty as well as customer retention.

Successful complaints management promises not only the ROI, but a great chance for the business to grow.

If you have a complaint about Marcus Evans, or you’d like some advice on how to handle complaints, please let us know.

Food & Beverage Packaging & Design Summit 2011

Tue, 30 Nov 1999 00:00:00 +0000

The Business Case for Greener Food & Beverage Packaging

Rita Schenck, a speaker at the marcus evans Food & Beverage Packaging & Design Summit 2011, discusses the business case for greener packaging.

Interview with: Rita Schenck, Executive Director, Institute for Environmental Research and Education

FOR IMMEDIATE RELEASE

Paying attention to the environment pays dividends, says Rita Schenck, Executive Director, Institute for Environmental Research and Education. A greener approach to food and beverage packaging may require some initial investment, but that is the case when improving any process.

A speaker at the marcus evans Food & Beverage Packaging & Design Summit 2011, taking place in Las Vegas, Nevada, May 23-25, Schenck discusses the costs and benefits of going green, and what the industry can do to prepare.

What are the costs vs. benefits of green packaging?

Rita Schenck: Executives are under pressure to improve the environmental impacts of the packaging of their products. But what may initially appear to be a burden could actually benefit their bottom line. In product design there are many business advantages to taking the green approach. The cost of packaging and shipping goes down when the package gets smaller. That makes sense, but there are less direct benefits as well. For instance, the cost of shipping can be reduced as a decrease in package size means you can ship more products than before. There is also a marketing opportunity for corporations who make these types of changes to improve their environmental profile, to say they are green and that they care about the environment with proof of their actions.

Being green can pay off in other not so obvious ways. Using only as much material as needed not only makes sense, it conserves limited resources. But there are actually big opportunities that are important for food and beverage producers like the opportunity not to waste the contents of their products. When we look at the life cycle impact of a package versus its contents, the packaging is often only 10 per cent of the total environmental impact of the product. Smart packaging can preserve the product and extend its life cycle, thereby decreasing its environmental impact while increasing its shelf life.

What else should packaging and design executives consider?

Rita Schenck: People are reducing packaging by using less material but also by thinking about packaging as a whole. For example, by making sure the case fills up the pallet or designing milk packaging which utilizes the space in the container and case. It is all about efficiency in the use of space and materials. There are always little things that can be done to improve packaging.

How will the global drive for greener packaging affect food and beverage manufacturers? How could the industry prepare for the changes ahead?

Rita Schenck: One of the most interesting trends right now is the global drive towards environmental declarations — think of this like a nutrition label for the environment; they are based on a product’s life cycle assessment and carbon, landing and water footprint. France is requiring all consumer goods to have this label. This will have a massive impact across the economy because the EU and US Federal Government are looking very closely at the French experiment and gearing up to do the same.

Executives need to be thinking about this from two points of views. Firstly, they need to know the environmental impact of their packaging in order to disclose the right information. Secondly they need to redesign the packaging of their products in order to present that information.

The French are working with parties around the world to ensure that these requirements do not create trade barriers. The industry needs to play a role in making sure that these initiatives can be met and that labelling requirements are harmonized across the world.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Food & Beverage Packaging & Design Summit 2011

For more information please send an email to info@marcusevanscy.com or visit the event website at www.fbpackagingsummit.com

marcus evans group – food/beverage sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com

marcusevans-food-beverage

EuroPack Summit 2012

EuroPack Summit 2012

Marcus Evans Complaints

Marcus Evans Scam Other Domain Expertise

Marcus Evans Complaints Other Domain Expertise

Marcus Evans Reviews Other Domain Expertise

Marcus Evans Rip Off Other Domain Expertise

EuroPack Summit 2011

EuroPack Summit 2011

EuroPack Summit 2011

EuroPack Summit 2011

Food & Beverage Packaging and Innovation Summit 2011

Marcus Evans Complaints

Food & Beverage Packaging & Design Summit 2011